Profit, Margin & Pricing Calculators
Six calculators and ten guides for setting prices, measuring profit, and protecting margin. Whether you're pricing a new product, reviewing margins after a cost increase, or trying to understand why ecommerce profit always disappoints, this hub has the tool and the explainer.
Profit is the single most-watched number in small business — and the most misunderstood. Gross profit, operating profit, and net profit are three different numbers, each answering a different question. Margin and markup are not the same percentage. Cost-plus and value-based pricing produce wildly different prices for the same product.
Start with the calculator that matches the decision you're making. If you're pricing a new product, use the Pricing Calculator. If you want to understand whether your existing margin is healthy, use the Profit Margin Calculator. If you're an ecommerce seller wondering where your money went, use the Ecommerce Profit Calculator — Amazon FBA fees alone can take 30–40% of the selling price before you've paid for shipping or ads.
Then pair the result with the article that explains what to do next. Each guide cross-links back to the relevant calculator so you can act on what you've read.
Calculators in this topic
Profit Margin Calculator
Calculate gross and net profit margin instantly.
Open calculator →Markup Calculator
Convert cost price to selling price at any markup %.
Open calculator →Pricing Calculator
Set the optimal selling price from cost and margin.
Open calculator →Net Profit Calculator
Calculate true net profit after all costs and tax.
Open calculator →Ecommerce Profit Calculator
True profit per unit after fees, shipping and ad spend.
Open calculator →Discount & Sale Price Calculator
Sale price and savings from any discount %.
Open calculator →Guides
Profit Margin vs Markup: The Pricing Mistake That Loses Money
Margin and markup aren't the same. Confusing them is a costly small-business pricing mistake — see the difference with worked examples.
Read →What Is a Good Profit Margin for a Small Business?
Industry benchmarks for gross and net margin — retail, services, SaaS, ecommerce — and how to know if yours is healthy.
Read →Gross Profit vs Net Profit: What's the Difference?
Two profit numbers that mean very different things — and which one investors care about.
Read →EBITDA vs Net Profit: Which Number Actually Matters?
EBITDA is the favourite of buyers; net profit is the favourite of owners. Here's why they differ.
Read →Cost-Plus Pricing: When to Use It, When to Avoid It
Cost-plus is the simplest pricing method — and often the most dangerous. Here's when it works and when it loses money.
Read →Value-Based Pricing vs Cost-Plus: Which Should You Use?
Cost-plus prices from the inside out; value-based prices from the customer's perspective. Here's how to choose.
Read →Discount Pricing: When Discounts Help, When They Hurt
Discounts can drive volume — or destroy your brand and your margin. Here's how to use them well.
Read →Amazon FBA Fees Explained: What You Really Pay Per Sale
Referral fees, fulfilment fees, storage, removal — a breakdown of every Amazon FBA cost with a profit example.
Read →Etsy Seller Fees Explained: The True Cost of Selling on Etsy
Listing, transaction, payment, advertising — what Etsy actually takes from each sale.
Read →
Profit & Pricing — frequently asked questions
Which calculator should I use first?
What's the difference between profit margin and markup?
What's a healthy profit margin?
How do region toggles work on these calculators?
Related topics
For information only. This calculator does not constitute financial, accounting, or tax advice. Consult a qualified professional before making business decisions.