Methodology
Markup Calculator โ Methodology
Markup is the percentage added to cost to set selling price: Selling Price = Cost ร (1 + Markup รท 100). A 50% markup on a $40 cost gives a $60 selling price. Markup is always a higher percentage than the equivalent profit margin on the same sale.
Last reviewed:
What this calculator computes
- Forward mode: convert cost to selling price at any markup %
- Reverse mode: enter a selling price to find the implied markup
- Shows equivalent margin alongside markup to avoid pricing mistakes
- Currency switches automatically for USA, UK, and South Africa
Step-by-step calculation
Convert a cost price into a selling price at any markup, or work backwards from a price to find the implied markup.
Choose forward or reverse mode
Toggle Cost โ Price (forward) or Price โ Markup (reverse) at the top of the calculator.
Enter your cost price
Add what the product or service costs you to produce or buy.
Add markup % (forward) or selling price (reverse)
In forward mode, enter the markup percentage. In reverse mode, enter your selling price.
Read the selling price and implied margin
The calculator shows the selling price, the profit per unit, and the equivalent margin so you can sanity-check pricing.
Assumptions and overrides
Formula is region-agnostic and unchanged from standard pricing convention: Selling Price = Cost ร (1 + Markup / 100). Currency symbol switches by region only.
Every region default on the calculator is editable. If your effective rate, fee, or threshold differs from the headline figure shown, type your own number into the field โ the calculator recomputes instantly without leaving this page.
Review cadence and corrections
This methodology and the underlying rate defaults are reviewed at least annually, and immediately following any change to the headline rate from IRS, HMRC, or SARS. Every substantive update is recorded on the public changelog. Spotted an error? See the corrections policy for how to report it.
See the full editorial policy for the standards every page on BusCalcTools is held to.
Use the calculator
Open the Markup Calculator to put this methodology to work. Or browse other Profit & Pricing calculators.
Written by
James BlanckenbergFounder, BusCalcTools
Founder of BusCalcTools and FinnCalc. Builds practical financial calculators for small business owners and freelancers across the US, UK, and South Africa.
Editorial review by: James Blanckenberg, Founder & Editor
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